Professor Gideon Maas has implemented a module titled Contemporary Issues in Entrepreneurship at Coventry University in the United Kingdom, which has no predetermined content. “There is nothing in that module,” he said. “We will see what’s going on in our environment during that year. And we will then focus on that,” he said.

Maas (above), who is the Director: International Centre for Transformational Entrepreneurship at Coventry University, mentioned the module as an example of how entrepreneurship needs to make allowance for immediate changes.

“Namibia taught me my accent,” he said – explaining his origin from South Africa’s north-western neighbour as he introduced himself to public universities’ senior executives who attended the recent Executive Leadership Workshop (ELW). Conducted under the auspices of Universities South Africa, the annual ELW was hosted both in-person and online, from Cape Town, by the Entrepreneurship Development in Higher Education (EDHE) programme and sponsored by British Council South Africa. This year’s theme was Commercialisation of Research.

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