The EDHE (Entrepreneurship Development in Higher Education) programme exists to unlock entrepreneurship at South Africa’s public universities by supporting student founders, building an innovation culture, and creating platforms where young people can turn ideas into commercial ventures. Through the EDHE Absa Innovation Challenge and the EDHE Entrepreneurship Intervarsity, the programme goes beyond theory by awarding real funding, in this case, over R1 million, to promising student businesses ready to grow.