At the recent Student Women Economic Empowerment Programme (SWEEP) webinar, Ms Cwenga Koyana, a Postgraduate student in Film and Television at the University of Cape Town, shared the benefit of implementing co-branding strategies through social media to advance organisational objectives. It is one of the techniques they are using for their social impact non-profit organisation, Talitha Together, where she is also a Project Manager.

The webinar, held on 25 May, sought to share insights with SWEEP members on the value of social media in personal and business marketing.

SWEEP is an initiative of the Entrepreneurship Development in Higher Education (EDHE) Programme, established to address the underrepresentation of student women in entrepreneurship at public universities. It seeks to equip student women for entrepreneurial activity by offering them transferable and practical skills and opportunities backed by a foundation of academic stewardship.