How often do you hear of parents doubting the viability of their child’s career choice? That is what Ms Lindy Scott had to contend with when she enrolled to study Fine Arts at the University of the Witwatersrand in 2007. Fast-forward to 2022 and 33-year-old Lindy Scott is now Managing Director and Creative Strategist for Conceptual Eyes (with just under R5m annual turnover) and its brand-new sister company, Amber.  And the business outlook is promising

Ms Lindy Scott (left) related the story of her business in a talk titled From Art School to Amber at last week’s SWEEP Economic Activation Workshop.  SWEEP is the Student Women Economic Empowerment Programme (SWEEP), and a brainchild of the Entrepreneurship Development in Higher Education (EDHE) programme of the Department of Higher Education and Training that is being implemented in partnership with Universities South Africa. The workshop, which was hosted for women looking to create a business while studying, was an empowerment exercise positioning them for economic activity. Participants were drawn from those who have signed up for SWEEP and more, from South Africa’s public universities.