There’s something about a shower that generates ideas. “The shower is notorious for dropping ideas in your brain, everybody knows that,” said Professor Abejide Ade-Ibijola of the University of Johannesburg (UJ). “The best ideas I’ve had, came to me in the shower.”

But what happens when a student wakes up, has a shower, and gets an idea for a business venture? How does that idea become a product or service that makes money? This is what Professor Ade-Ibijola (left) spoke about at the recent Entrepreneurship Development in Higher Education (EDHE) Student Entrepreneurship Week (#SEW2020), held online from November 2 to 4.