It was the last session in a series of Student Women Economic Empowerment Programme (SWEEP) webinars that the Entrepreneurship Development in Higher Education (EDHE) Programme has hosted since January 2022, to empower aspiring women studentpreneurs at public universities.

The discussion on social media marketing, led by three panellists on 25 May, left SWEEP members wanting more and requesting an additional session. The speakers were two communication consultants contracted to Universities South Africa (USAf), namely, Ms Khutso Moleko and Ms Nqobile Tembe, and a postgraduate student in Film and Television at the University of Cape Town, Ms Cwenga Koyana.

SWEEP is an initiative of the Entrepreneurship Development in Higher Education (EDHE) Programme that seeks to equip student women for entrepreneurial activity by offering them transferable and practical skills and opportunities, backed by a foundation of academic stewardship.

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