Are you beautiful? Have you won a beauty competition? Look to yourself and ask yourself what your talents are, when generating ideas for a business.

So said Ms Onica Matsheke, Entrepreneurship Lecturer at Vaal University of Technology, whose topic at the recent Student Entrepreneurship Week (#SEW2020) was Creative Entrepreneurship. She described her role at VUT, as helping students find ways to stimulate their creativity and use that to find innovative ideas that could lead to a business.