Ms Nqobile Tembe (left), a qualified communication management specialist and currently a Communication Consultant at Universities South Africa, addressed the SWEEP members on using personal stories to cultivate online personas and build relationships.

She premised her talk on the impact people may generate from the spaces and circles that they occupy. “You may not know the influence you have until you start telling your story, narrating your journey, and sharing the lessons from your own experiences, especially as an entrepreneur.”

Reiterating Ms Moleko’s earlier point, she stated that digital and social media platforms could be a gateway to building solid business and interpersonal relationships. “If your story is relatable, people tend to gravitate towards it; they want to listen more because you are speaking to something they might have experienced or are noticing in their environment.